Red carpet events often turn the spotlight on fashion, design and the latest jewellery trends, giving audiences a glimpse of how precious metals and gemstones are being styled at the highest level. At the 78th Emmy Awards, platinum jewellery featured prominently, bringing together exceptional diamonds, rare gemstones and contemporary designs.
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The evening showcased how platinum can complement both classic and modern jewellery styles, with several high-profile celebrities wearing creations from renowned jewellery houses.
Platinum Takes the Spotlight at the 78th Emmy Awards
Known for its rarity, strength and naturally luminous white colour, platinum provided a striking setting for diamonds and rare gemstones throughout the Emmy Awards red carpet.
From statement diamond earrings and sophisticated bracelets to distinctive rings, platinum jewellery appeared across a variety of looks. Elle Fanning, Selena Gomez and Claire Danes were among the stars whose jewellery showcased the versatility of the precious metal.
The red carpet featured designs from leading jewellery houses, including Tiffany & Co., Cartier, Fred Leighton, Kwiat and Lorraine Schwartz, highlighting the continued presence of platinum in high-end jewellery and celebrity styling.
Platinum Jewellery Reflects Classic and Contemporary Styles
The jewellery showcased during the evening combined traditional fine-jewellery craftsmanship with contemporary styling.
Statement earrings and rings emerged as two of the prominent platinum jewellery trends, while bracelets and other diamond-set pieces added further variety to the red carpet looks.
For the jewellery industry, the appearance of platinum across multiple celebrity looks also highlighted the metal’s ability to serve as a setting for high-value diamonds and distinctive designs.
“For audiences in India, the Emmy Awards offer a powerful lens into global culture and expressions of style. Platinum has long been a preferred metal for leading jewelers and celebrated stars, valued for its rarity, resilience, and the way it brings exceptional design to life. Seeing platinum take center stage at the Emmys red-carpet reinforces its enduring relevance and its position as a contemporary marker of taste and style,”
said Vaishali Banerjee – Head of Global Market Development and Managing Director – India & ME, Platinum Guild International.
Platinum Jewelry Highlights from the 78th Emmy Awards Red Carpet
Statement diamond earrings and rings emerged as two of the evening’s most prominent platinum jewelry trends.
Elle Fanning Wearing Cartier Jewelry

Link: https://www.instagram.com/p/DdST1kwjITr/?img_index=1
Elle Fanning wore Cartier jewellery featuring multiple pieces set in platinum.
- Cartier Collection pendant ear clips, 2005, with diamonds, set in platinum
- Cartier Essential Lines bracelet with diamonds, set in platinum
Selena Gomez Wearing Tiffany & Co. Jewelry

Link: https://www.instagram.com/p/DdSeFrdTsyH/
Selena Gomez wore Tiffany & Co. creations featuring diamonds and combinations of yellow gold and platinum.
- Bird on a Rock by Tiffany & Co. Feathers earrings with diamonds (over 2 total carats), set in yellow gold and platinum
- Bird on a Rock by Tiffany & Co. Feathers bracelet with diamonds (over 10 total carats), set in yellow gold and platinum
- Jean Schlumberger by Tiffany & Co. Stitches ring with diamonds, set in gold and platinum
- Sixteen Stone by Tiffany & Co. ring with diamonds, set in gold and platinum
Claire Danes Wearing Martin Katz Jewelry

Link: https://www.instagram.com/p/DdSX2QhkSM0/
Claire Danes wore a Martin Katz ring featuring a large cushion-cut diamond.
- Ring with a cushion-cut diamond (5.25 carats), accented with trapezoid and carré diamonds, set in platinum
Platinum Jewelry Houses Featured on the Emmy Red Carpet
The 78th Emmy Awards brought together creations from several established jewellery houses, including Cartier, Tiffany & Co., Martin Katz, Fred Leighton, Kwiat and Lorraine Schwartz.
The range of jewellery demonstrated platinum’s versatility across different design approaches, from heritage-inspired creations to contemporary statement pieces.
About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization with the vision to develop the global platinum jewellery market as a new demand source for platinum.
It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA.
Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Purity Assurance Program
PGI has partnered with TUV India Pvt Ltd to implement a robust audit programme to ensure the purity of platinum under its programme.
TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%.
As a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself.
The quality assurance programme is designed to support transparency and assure consumers about the purity of the platinum used in jewellery.
FAQ’s
1. Why was platinum jewellery prominent at the 78th Emmy Awards?
Platinum featured across several memorable red carpet jewellery looks because of its naturally luminous white colour, rarity and strength. These properties make it a suitable setting for diamonds and rare gemstones while complementing both traditional and contemporary jewellery designs.
2. Which celebrities wore platinum jewellery at the Emmy Awards?
Among the celebrities highlighted were Elle Fanning, Selena Gomez and Claire Danes. Their jewellery included diamond-set earrings, bracelets and rings created by renowned jewellery houses including Cartier, Tiffany & Co. and Martin Katz.
3. What platinum jewellery did Elle Fanning wear?
Elle Fanning wore Cartier jewellery, including Cartier Collection pendant ear clips from 2005 featuring diamonds set in platinum and a Cartier Essential Lines bracelet with diamonds, also set in platinum.
4. What jewellery did Selena Gomez wear at the Emmys?
Selena Gomez wore several Tiffany & Co. pieces, including Bird on a Rock by Tiffany & Co. Feathers earrings and bracelet, along with Jean Schlumberger by Tiffany & Co. Stitches and Sixteen Stone rings. The highlighted pieces featured combinations of gold and platinum with diamonds.
5. What does the Pt950 marking mean in platinum jewellery?
Under the Platinum Guild International quality assurance programme described in the supplied material, jewellery is stamped ‘Pt950’ as an indication of assured platinum purity of up to 95%. The programme also includes a tamper-proof quality assurance card and a Unique Identification Number for participating jewellery pieces.
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