India’s jewellery retail market saw another major consumer-focused campaign conclude after a month of festive-season engagement. With customers, retailers and brands increasingly using promotional initiatives to connect during the wedding and festive shopping period, Divine Solitaires has concluded the 2026 edition of The Solitaire Festival of India (TSFI).
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The campaign ran from August 1 to August 31 and brought together more than 200 partner jewellery stores across over 100 cities in India, creating a nationwide retail initiative around solitaire jewellery.
TSFI 2026 Engaged Customers Across 100+ Indian Cities
The 2026 edition of TSFI was designed as a consumer and retail engagement programme by Divine Solitaires.
Customers purchasing Divine Solitaires jewellery from participating retailers received assured gifts and were also given opportunities to participate in three weekly lucky draws, followed by a Grand Bumper Draw.
The campaign featured a broad range of rewards, including automobiles, two-wheelers, consumer electronics, home appliances and lifestyle products.
Four Cars Among TSFI 2026 Rewards
Automobiles were among the major prizes offered during the campaign. The four cars included:
- Maruti Suzuki Baleno
- Two Maruti Suzuki Alto cars
- Mahindra XUV 7XO
The range of prizes extended beyond automobiles, giving participating customers opportunities to win products across multiple categories.
Amardeep Jinde Wins TSFI Grand Bumper Draw
The Grand Bumper Draw was won by Amardeep Jinde, Managing Director of DeGATECH Solutions, who received a Mahindra XUV 7XO.
Five additional customers also won prizes in the campaign. Their rewards included:
- Honda Activa 6G
- Sony PlayStation VR2
- Meta Ray-Ban Smart AI Glasses
- Motovolt KIVO Easy Electric Cycle
- TCL 40-inch Full HD Smart QLED TV
The prize structure helped extend customer participation throughout the month, with weekly draws leading up to the final bumper draw.
Divine Solitaires Uses TSFI to Support Jewellery Retailers
For participating jewellery retailers, TSFI served as a nationwide consumer campaign during an important period for jewellery shopping.
The initiative was aimed at supporting store engagement during the festive and wedding shopping season, while giving retailers a campaign platform to connect with consumers across different markets.
The campaign was promoted through multiple channels, including newspaper insertions, hoardings, leaflets, radio, mobile vans, social media and influencer outreach.
This multi-channel approach helped take the TSFI campaign beyond individual retail stores and create broader consumer visibility across participating markets.
Divine Solitaires Highlights Solitaire Category Engagement
Jignesh Mehta, Managing Director, Divine Solitaires, said the initiative had become an annual engagement programme for customers and retail partners, while helping strengthen the solitaire category across its retail network.
The conclusion of TSFI 2026 marks the completion of the month-long campaign, which combined consumer rewards with retail participation across more than 100 Indian cities.
FAQ’s
1. What is The Solitaire Festival of India (TSFI) 2026?
The Solitaire Festival of India (TSFI) is Divine Solitaires’ annual consumer and retail engagement initiative. The 2026 edition ran from August 1 to August 31 and involved more than 200 partner jewellery stores across over 100 cities in India.
2. What prizes were offered during TSFI 2026?
The campaign featured automobiles, two-wheelers, consumer electronics, home appliances and lifestyle products. Four cars were among the prizes, including a Maruti Suzuki Baleno, two Maruti Suzuki Alto cars and a Mahindra XUV 7XO.
3. Who won the TSFI 2026 Grand Bumper Draw?
Amardeep Jinde, Managing Director of DeGATECH Solutions, won the Grand Bumper Draw and received a Mahindra XUV 7XO. Five other customers also won prizes including a Honda Activa 6G, Sony PlayStation VR2 and Meta Ray-Ban Smart AI Glasses.
4. How many jewellery stores participated in TSFI 2026?
More than 200 partner jewellery stores across 100+ cities in India participated in the 2026 edition of The Solitaire Festival of India. The campaign was positioned as a nationwide consumer initiative supporting retail engagement during the festive and wedding shopping season.
5. How was Divine Solitaires’ TSFI 2026 campaign promoted?
The campaign used several promotional channels, including newspaper insertions, hoardings, leaflets, radio, mobile vans, social media and influencer outreach. The multi-channel campaign was designed to increase consumer engagement while supporting participating jewellery retailers during the festive and wedding shopping period.
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