Kalamandir Jewellers has launched India’s largest Platinum Experience Zone at its new flagship store in Vadodara, giving consumers a dedicated space to discover platinum jewellery across designs, occasions and price points. The initiative is expected to strengthen platinum jewellery’s visibility in Gujarat while supporting Platinum Guild International’s efforts to increase consumer awareness and appreciation of the metal.
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India’s Largest Platinum Experience Zone Opens in Vadodara
Spread across more than 1,000 square feet, the new Platinum Experience Zone brings together an extensive selection from Men of Platinum, Platinum Evara and Platinum Love Bands.
The assortment includes:
- Chains
- Bracelets
- Kadas
- Couple bands
- Neckwear
- Bangles
The jewellery range is designed to address different consumer requirements, including everyday wear, gifting, celebrations and relationship milestones.
The Vadodara flagship store represents an important development for Kalamandir Jewellers as it looks to strengthen its presence in its home market of Gujarat. The new zone also gives platinum jewellery greater space, visibility and variety within the store.
Kalamandir Jewellers already operates dedicated Platinum Experience Zones across six of its stores. With the Vadodara flagship, the jeweller has expanded the concept further by introducing its largest Platinum Experience Zone to date, increasing consumer access to platinum jewellery in one of its key markets.
Milan Shah Highlights Experience-Led Platinum Jewellery Purchase
Milan Shah, Director, Kalamandir Jewellers, said:
“At Kalamandir, we have always believed that the jewellery purchase should be an experience in itself. With platinum, we can connect with a new generation of younger consumers who are looking for jewellery that carries personal meaning and reflects who they are. Our focused approach to the category began with our first Platinum Experience Zone at Ahmedabad, and in Vadodara we have taken that thinking further. From the assortment we have curated, to the way the space is designed and serviced, every element has been shaped around the expectations of our clientele. For us, platinum is an experience-led purchase, and this zone is about giving consumers the choice, environment and level of service that such a purchase deserves.”
Premium Store Design Focuses on Consumer Discovery
The new Platinum Experience Zone has been designed to make jewellery browsing more experience-driven. The space incorporates clean architectural lines, premium finishes, soft platinum-inspired tones and focused lighting, helping distinguish the platinum category from the wider store environment.
Rather than operating merely as a conventional display counter, the zone is intended to allow shoppers to explore a broad range of platinum jewellery in one place. It also helps consumers understand how platinum pieces can suit different personal styles, occasions and budgets.
PGI Calls Vadodara Launch an Important Retail Benchmark
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said:
“Consumers are at the heart of everything we do at PGI. We have shared a long-standing association with Kalamandir Jewellers, which has consistently championed the platinum category and helped bring it closer to younger consumers. We congratulate the entire Kalamandir Jewellers team on taking this significant step in Vadodara with the launch of India’s largest Platinum Experience Zone. This concept moves the purchase moment beyond traditional display formats by putting consumer discovery and engagement at its centre. Platinum has a set of truly distinctive attributes, and the product becomes even more meaningful when the purchase experience reflects the same attention to detail and discernment. The new Platinum Experience Zone responds to how young consumers in India increasingly want to engage with jewellery today, and sets an important benchmark for how platinum can be presented at retail.”
Platinum Jewellery Collection Covers Everyday Wear to Milestones
The assortment available at the new zone reflects the expanding role of platinum jewellery beyond a single type of purchase occasion.
Lighter and contemporary designs provide options for everyday use and gifting, while products such as bracelets, kadas, bangles, neckwear and couple bands are positioned for celebrations and important relationship milestones.
This broader assortment gives consumers the opportunity to explore platinum jewellery according to their individual requirements and the occasion for which they are purchasing.
Exchange, Buyback and One India One Price Offered
Kalamandir Jewellers will also provide exchange and buyback facilities for platinum jewellery at the new experience zone. The jeweller will additionally offer its ‘One India One Price’ proposition, which is intended to provide greater consistency and transparency across its locations.
According to the information provided, these services are designed to add reassurance to consumers by making value, service and post-purchase support part of the overall jewellery-buying experience.
About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organization whose vision is to develop the global platinum jewellery market as a new source of demand for platinum.
Established in 1975, PGI has specialist teams working to expand the global platinum jewellery market through consumer- and trade-facing programmes in four key jewellery markets: China, India, Japan and the USA.
Since its establishment, PGI’s jewellery development initiatives have demonstrated a strong track record in delivering results. Through direct-to-consumer programmes as well as collaborations with jewellery retailers and manufacturers, PGI creates consumer ounce demand by identifying opportunities for platinum in jewellery and subsequently developing those opportunities with its partners.
PGI also seeks to establish an enduring commitment to platinum jewellery. Its consumer marketing and educational programmes are focused on building awareness and appreciation of platinum’s distinctive properties as a precious metal for fine jewellery.
The organization also works globally with collaborative partners running extensive marketing programmes across its four principal platinum jewellery markets—China, Japan, USA and India.
These markets have experts working in areas including strategic planning, marketing, retail, design and business development.
PGI receives funding from the leading platinum producers of South Africa, along with co-funded programmes conducted in partnership with the jewellery industry.
Platinum Purity Assurance Programme
PGI has partnered with TUV India Pvt Ltd to operate a robust audit programme designed to ensure platinum purity under its programme. TUV is one of India’s first certification bodies and has been closely associated with the country’s quality revolution.
Under Platinum Guild India’s quality assurance programme, every individual piece of jewellery has an assured purity of as high as 95%.
As evidence of this purity assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card intended to distinguish authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery, along with the detailed description of the selected piece.
The quality assurance programme is intended to promote transparency and ensure that consumers receive platinum of the highest quality under the programme. The initiative places purity assurance at the centre of the overall value proposition.
Frequently Asked Questions
1. What has Kalamandir Jewellers launched in Vadodara?
Kalamandir Jewellers has unveiled India’s largest Platinum Experience Zone at its new flagship store in Vadodara. The dedicated space covers more than 1,000 square feet and allows consumers to explore platinum jewellery across different designs, occasions and price points.
2. Which platinum jewellery collections are available at the new experience zone?
The Platinum Experience Zone features collections from Men of Platinum, Platinum Evara and Platinum Love Bands. The assortment includes chains, bracelets, kadas, couple bands, neckwear and bangles, covering requirements ranging from everyday jewellery and gifting to celebrations and relationship milestones.
3. What services will Kalamandir Jewellers offer for platinum jewellery?
Kalamandir Jewellers will offer exchange and buyback facilities for platinum jewellery. The company will also provide its ‘One India One Price’ proposition, which is aimed at creating greater consistency and transparency across its locations and making value, service and post-purchase support part of the overall buying experience.
4. How many Platinum Experience Zones does Kalamandir Jewellers have?
Before the Vadodara launch, Kalamandir Jewellers already had dedicated Platinum Experience Zones across six of its stores. The new Vadodara flagship expands this initiative with the jeweller’s largest Platinum Experience Zone to date, strengthening access to platinum jewellery in Gujarat.
5. What is the PGI Platinum Purity Assurance Programme?
Platinum Guild International has partnered with TUV India Pvt Ltd to implement an audit programme for platinum purity. Under the programme, individual jewellery pieces have an assured purity of as high as 95%. Each piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card, while a Unique Identification Number is also stamped on the jewellery.
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