Check out the latest Gold, Silver prices in MCX, International Market, Sarafa and your city on our new website– https://goldpricetodaynews.com/

The appeal came as the Prime Minister congratulated Indians on the country’s stronger-than-expected 7.8% GDP growth in the April-June quarter. Speaking from Kyrgyzstan in an Instagram video on Tuesday morning, PM Modi described the economic performance as a reflection of the country’s collective strength despite continuing global disruptions.

“Many congratulations to the people of the country. 7.8% growth has filled the country with happiness. I congratulate the countrymen for their power of resolve, for their hard work; this is a reflection of collective strength,” the Prime Minister said in an Instagram video on Tuesday morning from Kyrgyzstan.

PM Modi Highlights India’s Growth Amid Global Crises

PM Modi said India’s economic progress has come at a time when the global economy continues to face significant challenges, including wars, supply-chain disruptions and uncertainty that has persisted since the Covid-19 period.

“Pointing out that India achieved this “herculean feat” amid trying times for the world, PM Modi said: “The world is drowned in war. There is news of war all around. The world is surrounded by crises. The supply chain is completely disturbed. From the Covid era in 2020 till today, stability is not visible anywhere. Despite that, India is progressing at a fast pace.”

The latest GDP data released on Monday showed that India’s economy expanded 7.8% in the April-June quarter, exceeding expectations. The performance highlighted the resilience of domestic economic activity despite concerns over the Iran conflict and the broader uncertainty created by geopolitical tensions.

PM Modi Calls for More Swadeshi Choices

Against this backdrop, the Prime Minister renewed his call for citizens to favour Indian products and services. He also asked people to reconsider spending that could increase pressure on the economy during a period of international instability.

“Don’t travel to foreign countries for tourism. Avoid organising destination weddings in foreign countries. We should live by the mantra of ‘Wed in India’. Avoid buying gold if it’s not necessary,” the Prime Minister said in his message.

PM Modi said choosing Indian goods and services more frequently could contribute to the country’s economic progress. His latest remarks also reinforce the broader Atmanirbhar Bharat message, which encourages greater domestic production, consumption and self-reliance.

“If we continue to emphasise self-reliance, I have full faith that when we reach 100 years of independence, we will hand over a developed India to our youth.”

Focus on Viksit Bharat and India’s Youth

While celebrating the latest economic growth figures, PM Modi also connected the country’s current performance with the longer-term objective of building a Viksit Bharat.

“We will realise the dreams of our youth today through our hard work. Our policy is right. Our intention is clear. And the power of 140 crore countrymen today, united, is taking the country to new heights.”

The Prime Minister’s message places individual consumption choices alongside broader economic objectives, particularly at a time when global conflicts and disrupted supply chains remain concerns.

PM Modi’s Earlier Appeal on Gold Purchases

The latest appeal follows a similar message delivered by PM Modi earlier this year in May, when he called for collective participation to help India manage supply-chain disruptions, higher prices and uncertainty arising from international conflicts.

At that time, he encouraged citizens to work from home wherever practical, limit petrol and diesel consumption, make greater use of public transport, consider electric vehicles and avoid unnecessary overseas travel and foreign destination weddings for a year.

He had also urged citizens to refrain from non-essential gold purchases for a year, with the aim of reducing pressure on foreign exchange reserves, while encouraging greater consumption of Made-in-India products.

FAQ’s

1. Why has PM Modi asked Indians to avoid unnecessary gold purchases?

PM Modi has urged citizens to avoid buying gold when it is not necessary as part of his broader Swadeshi and self-reliance appeal. The message comes amid global uncertainty, supply-chain disruptions and geopolitical tensions, with the government encouraging consumption choices that support India’s domestic economy.

2. What did PM Modi say about buying gold?

PM Modi directly said: “Avoid buying gold if it’s not necessary,” while urging citizens to follow the Swadeshi approach. He made the appeal alongside calls to avoid foreign tourism and overseas destination weddings and encouraged people to prioritise Indian products and services.

3. When did PM Modi make the latest appeal on gold purchases?

PM Modi made the latest appeal on Tuesday, September 1, 2026, while speaking from Kyrgyzstan in an Instagram video. His remarks came after India reported 7.8% economic growth in the April-June quarter, which was stronger than expected.

4. What is the connection between gold purchases and PM Modi’s Swadeshi appeal?

PM Modi’s appeal is part of a broader push toward Atmanirbhar Bharat, or a self-reliant India. He has encouraged citizens to prefer domestic products and services and reduce certain non-essential overseas spending. His latest message specifically included unnecessary gold purchases, foreign tourism and overseas destination weddings.

5. Has PM Modi previously asked Indians to avoid non-essential gold purchases?

Yes. Earlier in May 2026, PM Modi had also appealed to citizens to avoid non-essential gold purchases for a year. At the time, he linked the request to reducing pressure on foreign exchange reserves amid supply-chain disruptions, rising prices and uncertainty caused by international conflicts.

Gold Price Today Digital Media Network
Facebook Page (129K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://ohq.plp.mybluehostin.me/
Instagram (51K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588

PNG Jewellers Launches ‘Swarna Swaraj’ Campaign

Drawing on 194 years of deep consumer trust—navigating through historical milestones like the Great Depression, two World Wars, the freedom struggle, and Partition—PNG Jewellers has announced its ‘Swarna Swaraj’ initiative. The strategic campaign is the brand’s direct and voluntary corporate response to the Prime Minister’s national mandate.

• Institutional Responsibility: Commenting on the campaign, Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, emphasized that the company is responding not merely as a commercial retailer but as a national institution.
• Grassroots Circulation: The initiative seeks to bring locker-bound gold back into the main supply chain. Gadgil stated, “For 194 years, this brand has been a guest in the homes of Indian families… Today, we ask that trust to work in a larger direction. India’s gold should circulate within India. That is the simplest and most powerful thing we can do together.”

Swarna Swaraj Campaign: PNG Jewellers’ 6 Key Commitments

• Old Gold Exchange Drive: Customers can bring old, unused, broken, or inherited jewellery to PNG stores for transparent evaluation and gold recirculation.
• Focus on 18Kt Gold Jewellery: PNG Jewellers will promote 18Kt jewellery for bridal and festive shopping to reduce dependence on high-purity imported gold.
• Expansion of 14Kt & 9Kt Lightweight Jewellery: Through Litestyle by PNG, the brand will increase affordable, lightweight daily-wear jewellery collections.
• Community Awareness Programs: PNG will conduct grassroots campaigns with housing societies, women’s groups, and local communities to spread awareness about responsible gold consumption.
• Promoting Responsible Gold Usage: The initiative aims to create long-term awareness about smart, sustainable, and informed gold buying habits.
• Industry & Policy Advocacy: PNG Jewellers will work with industry bodies and policymakers to support reforms for better gold recycling and a stronger domestic gold ecosystem.

Kalyan Jewellers Unveils ‘Nation First – Gold4India Initiative’

Simultaneously, Kalyan Jewellers India Ltd has stepped onto the national stage with the launch of its ‘Nation First – Gold4India Initiative’. This highly organized framework targets a structural consumption shift across urban and rural demographics alike, aiming to significantly lower fresh import reliance without dampening consumer aspirations.

“The ‘Nation First – Gold4India Initiative’ is far beyond just a promotional campaign. The initiative will strive to spark a behavioural shift in consumers, from viewing gold solely as a static asset preserved indefinitely, to recognising it as a renewable domestic resource capable of continuously generating economic value.” — T S Kalyanaraman, Managing Director, Kalyan Jewellers India Ltd.

The Four Strategic Pillars of Kalyan’s Framework:

• Old Gold Exchange Promotion: Nationwide showroom programs offering value-led incentives to exchange outdated or broken jewellery to be refined and reintroduced domestically.
• Encash Gold Counters: Professionally managed, transparent gold monetization desks offering scientifically calibrated purity assessments and instant liquidity.
• My Kalyan Gold Recirculation Drive: Leveraging an extensive grassroots network of over 1,100 centers and 4,300 associates to initiate localized community movements.
• Wider Adoption of 18K Gold Jewellery: Educating consumers to opt for design-led, high-quality 18K pieces that use lower quantities of pure gold compared to traditional 22K formats.

Bridging Policy with Households: Corporate leaders agree that gold monetization cannot remain confined to high-level policy discussions. As Kalyanaraman summarized, the long-term success of conserving national reserves depends entirely on active participation from the very households where India’s deep-rooted gold ownership resides, demonstrating that responsible consumption and cultural continuity can seamlessly coexist.

FAQ’s

1. Why are PNG Jewellers and Kalyan Jewellers launching these gold monetization campaigns?
Both companies launched these initiatives to support India’s efforts to reduce dependence on imported gold. The campaigns aim to bring unused household gold back into circulation, lower the country’s import bill, conserve foreign exchange reserves, and promote a stronger domestic gold ecosystem through responsible consumption and recycling.

2. What is PNG Jewellers’ ‘Swarna Swaraj’ campaign?
‘Swarna Swaraj’ is a nationwide initiative launched by PNG Jewellers to encourage customers to recycle old, unused, broken, or inherited gold jewellery. The campaign also promotes 18Kt, 14Kt, and 9Kt jewellery, community awareness programs, responsible gold ownership, and policy reforms supporting domestic gold recirculation.

3. What is Kalyan Jewellers’ ‘Nation First – Gold4India Initiative’?
Kalyan Jewellers’ ‘Gold4India Initiative’ is a structured gold monetization framework focused on reducing fresh gold imports. The initiative includes old gold exchange programs, instant gold monetization counters, community-driven gold recirculation drives, and increased adoption of 18K jewellery to reduce the use of high-purity imported gold.

4. How will these campaigns benefit Indian consumers and the economy?
Consumers can benefit through transparent gold evaluation, exchange offers, liquidity options, and access to lightweight, affordable jewellery designs. For the economy, increased domestic gold recycling can help reduce gold imports, improve foreign exchange management, strengthen the organized jewellery sector, and support long-term economic stability.

5. Why is the focus shifting toward 18K, 14K, and 9K gold jewellery?
Jewellery made with lower-karat gold uses significantly less pure gold compared to traditional 22K jewellery while still offering modern designs, durability, and affordability. Industry leaders believe wider adoption of 18K, 14K, and 9K jewellery can help reduce India’s dependence on imported gold without affecting consumer demand or cultural preferences.

Gold Price Today Digital Media Network
Facebook Page (129K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://ohq.plp.mybluehostin.me/
Instagram (51K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588

What is the Gold Monetization Scheme?

The Gold Monetization Scheme (GMS) was launched by the Government of India in 2015 with the aim of bringing idle gold lying in households and institutions into the formal banking system.

GMS is designed to mobilize the estimated 34,000 tonnes of gold held by Indian households. Under this scheme, individuals can deposit their gold in banks and earn interest on it, creating a regular source of income without selling the gold. The scheme allows people to deposit old jewellery, broken ornaments, gold coins, biscuits, or gold bars available with them.

Key Components:

• Gold Deposit Scheme: For households and institutions looking to earn interest.
• Gold Metal Loan: Facilitates the lending of this mobilized gold to jewellers, reducing the need for fresh imports.

How Can You Turn Your Jewelry into Regular Income?

• Purity Testing: Take your gold to a BIS-certified Collection and Purity Testing Centre (CPTC).
• Melting and Certification: The gold is melted to verify purity. You receive a certificate representing the equivalent of 995 fineness gold.

Deposit Tiers:

• Short-Term (1-3 years)
• Medium-Term (5-7 years)
• Long-Term (12-15 years)

Interest rates are set by the government in consultation with the RBI.

• Earnings: The interest is credited to your account periodically, providing a regular income without you having to sell your principal gold holdings.

Why the Sudden Push for Gold Monetization?

The urgency stems from a precarious economic balance. India’s gold imports surged by 24% in FY26, costing the nation approximately 72 billion dollar in foreign exchange. Amidst the fallout of the Iran-US conflict, the Prime Minister’s call to “postpone discretionary spending” aims to protect the economy.

The Industry’s Plea: Revive and Strengthen

Despite its potential, the scheme previously attracted only a tiny fraction (about 39 tonnes) of India’s total gold. With the current economic climate, jewelry bodies are requesting the government to:

• Increase Interest Rates: To make it more attractive than traditional gold bonds.
• Simplify Compliance: Reducing the paperwork for small-scale household depositors.
• Tax Incentives: Ensuring that the interest earned remains a lucrative “tax-free” or “low-tax” income source.

The Bottom Line

As India navigates a tough year for foreign trade, your “dead investment” in lockers could be the key to national economic resilience. By opting for the Gold Monetization Scheme, you not only contribute to reducing the nation’s import bill but also turn your family heirlooms into a smart, income-generating financial tool.

FAQ’s

1. What is the Gold Monetization Scheme (GMS)?
The Gold Monetization Scheme is a government initiative launched in 2015 that allows individuals and institutions to deposit idle gold with banks and earn interest on it instead of keeping it locked at home.

2. What types of gold can be deposited under the scheme?
People can deposit old jewellery, broken ornaments, gold coins, biscuits, and gold bars under the scheme after purity testing at BIS-certified centers.

3. How does the Gold Monetization Scheme help the Indian economy?
The scheme helps reduce India’s dependence on imported gold, lowers foreign exchange outflows, supports forex reserves, and decreases pressure on the Current Account Deficit (CAD).

4. How do investors earn income through the scheme?
Depositors earn periodic interest on the gold deposited with banks. The gold is first tested for purity, converted into certified gold value, and then placed under short-, medium-, or long-term deposit plans.

5. Why is the government promoting the scheme again in 2026?
The renewed focus comes amid rising gold imports, pressure on India’s foreign exchange reserves, and efforts to encourage productive investment instead of physical gold hoarding during global economic uncertainty.

Gold Price Today Digital Media Network
Facebook Page (100K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://ohq.plp.mybluehostin.me/
Instagram (46 K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588

How Could It Impact the Indian Economy?

The government’s appeal is being viewed as a strategic step to protect India’s economy during a period of global uncertainty. The primary objective is to control the Current Account Deficit (CAD) and reduce pressure on the Indian rupee.

After crude oil, gold is one of India’s largest imports. When gold imports rise sharply, the country needs more US dollars to pay for those purchases, increasing pressure on foreign exchange reserves and weakening the rupee.

Saving Dollars for Essential Imports

Experts believe that if gold purchases decline, India could save billions of dollars in foreign exchange. These savings could then be redirected toward essential imports such as crude oil, whose prices have surged due to the ongoing West Asia crisis.

Lower demand for imported gold would reduce the need to exchange rupees for dollars in global markets. This could help stabilize the rupee and ease pressure on India’s overall trade balance.

Market Volatility and Mass Job Loss Loom for Jewelry Sector

A proposed one-year freeze on gold purchases threatens to destabilize India’s massive gems and jewelry sector, sparking fears of a localized economic crisis and a surge in illicit trade.

As one of the nation’s largest employment engines, the industry currently supports over 10 million (1 crore) workers. Analysts warn that a total halt in domestic buying would not only trigger widespread unemployment but also fundamentally alter the country’s financial landscape.

Stock Market Turbulence and Economic Fallout

The immediate reaction to the proposal has been felt on Dalal Street. Major jewelry stocks witnessed significant selling pressure as investors braced for a year of zero revenue growth.

The economic distress is expected to hit hardest at the grassroots level, affecting:

• Artisans and Goldsmiths: Small-scale craftsmen who rely on daily turnover.
• Retail Chains: Large franchises facing massive overheads with no sales.
• Ancillary Services: Logistics, security, and packaging firms tied to the gold trade.

Historical data suggests that when legal channels are restricted, demand rarely evaporates—it simply goes underground. Experts caution that because gold is deeply woven into India’s cultural fabric (particularly for weddings and religious festivals), a freeze would likely catalyze a spike in smuggling.

RBI Reserves vs. Retail Restrictions

The proposal highlights a striking contrast in national policy. While citizens are being urged to stop physical purchases, the Reserve Bank of India (RBI) continues to strengthen its position, currently holding a record 880 tonnes of gold to ensure national financial stability.

The Shift to “Paper Gold”

In a move to balance economic stability with consumer demand, the government is aggressively pivoting toward digital alternatives. To mitigate the impact of physical import costs on the current account deficit, officials are promoting:

• Sovereign Gold Bonds (SGBs): Government-backed securities denominated in grams of gold.
• Gold ETFs: Exchange-traded funds that track the domestic price of physical gold.

While these instruments offer a hedge against inflation, they offer little solace to the millions of laborers whose livelihoods depend on the physical handling and crafting of the precious metal.

How Could It Affect Global Gold Prices?

India is one of the world’s largest gold consumers, importing nearly 800 tonnes of gold every year. If Indian demand slows significantly, the global gold market could witness a major shift in supply and demand dynamics.

A sharp decline in Indian buying could create excess supply in international markets. With fewer buyers absorbing global inventories, spot gold prices may come under pressure and could see a noticeable correction.

Domestic Prices in India May Still Stay High

Interestingly, even if international gold prices decline, prices within India may not fall at the same pace. Lower imports and tight local supply could create artificial scarcity in the domestic market, leading to higher premiums. Analysts note that these premiums have already crossed 20 dollar per ounce in some cases.

FAQ’s

1. Why has PM Modi appealed to Indians to avoid buying gold for a year?
The appeal aims to reduce India’s massive gold import bill, save foreign exchange reserves, support the rupee, and control the Current Account Deficit (CAD) during a period of high crude oil prices and global economic uncertainty.

2. How can reduced gold buying help the Indian economy?
Lower gold imports would reduce the demand for US dollars, helping stabilize the rupee and preserve forex reserves. The saved foreign exchange could be used for essential imports such as crude oil and energy-related products.

3. What impact could this have on India’s jewellery industry?
Experts warn that a prolonged decline in gold demand could severely affect India’s gems and jewellery sector, which supports more than 10 million jobs. Artisans, retailers, logistics firms and goldsmiths may face financial stress and reduced business activity.

4. Could stopping gold purchases affect global gold prices?
Yes. India imports nearly 800 tonnes of gold annually and is one of the world’s largest consumers. A major drop in Indian demand could create excess supply in international markets, putting downward pressure on global gold prices.

5. What alternatives is the government promoting instead of physical gold?
The government is encouraging investors to shift toward “paper gold” options such as Sovereign Gold Bonds (SGBs) and Gold ETFs. These instruments allow investors to benefit from gold prices without increasing physical gold imports.

Gold Price Today Digital Media Network
Facebook Page (100K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://ohq.plp.mybluehostin.me/
Instagram (46 K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588

Kalyan Jewellers Share Price

The bearish sentiment in the gems and jewellery sector continued to impact major players, with Kalyan Jewellers India Limited (NSE: KALYANKJIL) seeing a sharp decline in Monday’s trade. As the market processed Prime Minister Narendra Modi’s recent appeal to reduce gold consumption to save foreign exchange, investors offloaded shares of prominent retail jewellery chains, fearing a substantial slowdown in domestic demand.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The intraday data reveals that the stock faced immediate and intense pressure from the opening bell, dropping significantly from its previous close of Rs 424.55

• Current Market Price: Rs 390.70
• Total Loss Today: -Rs 33.85
• Percentage Decline: -7.97%
• Date: 11 May 2026

Titan Company Shares

Market heavyweight Titan Company Ltd (NSE: TITAN) faced a sharp decline in Monday’s trading session. Following a sector-wide sell-off triggered by Prime Minister Narendra Modi’s appeal to postpone gold purchases, Titan’s stock price plummeted, losing a significant portion of its market value within the first few hours of trade.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The stock, which was trading near the Rs 4,500 mark recently, saw an aggressive downward trend as shown in the intraday chart. This 6.35% drop reflects investor anxiety over the potential impact on Titan’s jewellery division, which contributes a lion’s share to the company’s total revenue.

• Current Market Price: Rs 4,222.70
• Total Loss Today: -Rs 286.30
• Percentage Decline: -6.35%
• Date: 11 May 2026

P N Gadgil Jewellers Ltd

The wave of selling in the jewellery sector extended to P N Gadgil Jewellers Ltd (NSE: PNGJL) on Monday morning. Following the national appeal by Prime Minister Narendra Modi to minimize gold consumption for a year, PNGJL shares witnessed a sharp vertical drop, reflecting the broader market’s concern over a potential slowdown in the retail jewellery industry.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The intraday chart for PNGJL reveals a significant gap down from its previous closing price of Rs 727.90.

• Current Market Price: Rs 673.80
• Total Loss Today: -Rs 54.10
• Percentage Decline: -7.43%
• Date: 11 May 2026

Shringar House of Mangalsutra

The specialized jewellery segment also felt the tremor on Monday as shares of Shringar House of Mangalsutra Ltd (NSE: SHRINGARMS) fell sharply. In the wake of the government’s push to curb gold imports to stabilize the economy, investors turned cautious on niche jewellery players, leading to a significant intraday drop for the company.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The trading chart indicates that the stock opened with a sharp decline.

• Current Market Price: Rs 212.36
• Total Loss Today: -₹Rs 13.14
• Percentage Decline: -5.83%
• Date: 11 May 2026

D P Abhushan Shares

The bearish sentiment in the gems and jewellery sector continued to impact regional players, with D P Abhushan Ltd (NSE: DPABHUSHAN) seeing a notable decline in Monday’s trade. As the market processed Prime Minister Narendra Modi’s recent appeal to reduce gold consumption, investors offloaded shares of retail jewellery chains, fearing a slowdown in domestic demand.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The intraday data reveals that the stock faced immediate pressure from the opening bell, dropping from its previous close of Rs 1,105.60.

• Current Market Price: Rs 1,057.70
• Total Loss Today: -Rs 47.90
• Percentage Decline: -4.33%
• Date: 11 May 2026

Thangamayil Jewellery

The southern jewellery powerhouse Thangamayil Jewellery Ltd (NSE: THANGAMAYL) saw its shares weaken in Monday’s session, caught in the broader sell-off across the gems and jewellery industry. Following the Prime Minister’s national call to reduce gold imports to preserve foreign exchange, investors trimmed their positions in the Madurai-headquartered retailer.

Today’s Stock Performance Snapshot (As of 11:09 AM IST): The intraday chart for THANGAMAYL shows a volatile start to the day. The stock witnessed a sharp vertical drop in the opening hour, followed by a slight attempt at recovery, yet remaining deep in the red.

• Current Market Price: Rs 4,079.20
• Total Loss Today: -Rs 167.50
• Percentage Decline: -3.94%
• Date: 11 May 2026

These Big Jewellery Company shares also declined

• Sky Gold and Diamonds Ltd: Witnessed the sharpest decline in the sector, plummeting 9.4% to an LTP of Rs 490.40.
• Senco Gold Ltd: Faced intense selling pressure, dropping 8.7% with an LTP of Rs 333.50.
• Tribhovandas Bhimji Zaveri Ltd (TBZ): Dropped significantly by 6.0% to Rs 144.75.
• Goldiam International Ltd: Decreased by 5.3%, with an LTP of Rs 413.00.
• Bluestone Jewellery And Lifestyle Ltd: Slumped 4.9% to reach Rs 479.15.
• Khazanchi Jewellers Ltd: Saw a dip of 4.1%, trading at Rs 640.00.
• Motisons Jewellers Ltd: Down by 3.6%, currently at Rs 12.80.
• Rajesh Exports Ltd & Shanti Gold Intl: Both saw a decline of 3.4% in today’s trade.
• PC Jeweller Ltd: Fell by 3.2%, with the price standing at Rs 9.20.
• Vaibhav Global Ltd: Witnessed a moderate decline of 2.2% to Rs 230.00.
• Renaissance Global Ltd: Down by 1.7%, trading at Rs 111.90.
• Asian Star Company Ltd: Notably the only stock in the green within this list, gaining 1.2% to reach an LTP of Rs 672.00.

FAQ’s

1. Why did jewellery stocks fall sharply on 11 May 2026?
Jewellery stocks declined after Prime Minister Narendra Modi appealed to citizens to postpone gold purchases for the next year. The government aims to reduce gold imports, conserve foreign exchange reserves, and ease pressure on the Indian economy amid rising crude oil prices and geopolitical tensions in West Asia. Investors feared this could slow jewellery demand and impact company revenues.

2. Which jewellery companies witnessed the biggest decline in today’s trade?
Several major jewellery stocks saw heavy losses during Monday’s session. Sky Gold and Diamonds recorded the steepest fall of 9.4%, while Senco Gold dropped 8.7%. Kalyan Jewellers fell nearly 8%, PNGJL declined over 7%, and Titan Company lost more than 6% during intraday trading.

3. How did Titan Company shares react to the market sell-off?
Titan Company shares witnessed strong selling pressure after the government’s appeal to reduce gold consumption. The stock fell 6.35% to Rs 4,222.70, losing Rs 286.30 in early trade. Investors remain concerned because Titan’s jewellery business contributes a major portion of the company’s total revenue.

4. Why is the government discouraging gold purchases during the current crisis?
India imports large quantities of both crude oil and gold, and both are paid for in US dollars. With crude oil prices rising sharply due to Middle East tensions, high gold imports could further increase dollar outflows, widen the current account deficit, and weaken the rupee. The government is therefore encouraging lower discretionary imports.

5. Were all jewellery stocks in the red today?
Almost the entire jewellery sector traded lower on Monday due to panic selling and weak investor sentiment. However, Asian Star Company Ltd stood out as the only stock in the green among major jewellery counters, gaining around 1.2% during the session while most peers remained under heavy pressure.

Gold Price Today Digital Media Network
Facebook Page (100K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://ohq.plp.mybluehostin.me/
Instagram (46 K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588

पीएम ने क्यों की ये अपील

• रुपए की कमजोरी
• क्रूड की बढ़ती कीमतों से दबाव
• सोने के कारण इंपोर्ट बिल पर दबाव
• मौजूदा उर्जा संकट से निपटने की रणनीति

पीएम मोदी के संबोधन की खास बातें

• ईंधन और विदेशी मुद्रा की बचत: पीएम ने कहा कि पश्चिम एशिया में तनाव और स्ट्रेट ऑफ़ होर्मुज (Strait of Hormuz) में आपूर्ति बाधित होने से कच्चे तेल के दाम 70 डॉलर प्रति बैरल से बढ़कर लगभग 126 डॉलर प्रति बैरल तक पहुँच गए हैं। ऐसे में ईंधन बचाना देशहित में है।
• Work-From-Home: यातायात पर निर्भरता कम करने के लिए पीएम मोदी ने कंपनियों और कर्मचारियों से एक बार फिर ‘वर्क फ्रॉम होम’ संस्कृति को पुनर्जीवित करने का आह्वान किया है।
• सोना और आयातित सामान: विदेशी मुद्रा के बाहर जाने को रोकने के लिए उन्होंने नागरिकों से कम से कम एक वर्ष तक सोने के निवेश और अनावश्यक खर्चों को टालने का अनुरोध किया।
• खाद्य तेल और उर्वरक: पीएम ने न केवल ईंधन, बल्कि खाद्य तेल के उपयोग में कटौती करने और किसानों से रासायनिक उर्वरकों (जो विदेश से आयात होते हैं) पर निर्भरता कम करने की अपील की।

क्यों बढ़ रहा है आर्थिक दबाव?

दुनिया भर में ईंधन की कीमतें रिकॉर्ड स्तर पर हैं। पश्चिम एशिया में जारी संघर्ष ने वैश्विक सप्लाई चेन को हिलाकर रख दिया है। भारत अपनी ऊर्जा जरूरतों के लिए बड़े पैमाने पर आयात पर निर्भर है। ऐसे में पीएम मोदी ने स्पष्ट किया कि यदि नागरिक विवेकपूर्ण तरीके से खर्च (Discretionary Spending) करेंगे, तो देश इस वैश्विक आर्थिक दबाव का मजबूती से सामना कर पाएगा।

तेल संकट के दौरान सोना समस्या क्यों बन जाता है?

आर्थिक नजरिए से देखें तो भारत के लिए सोना और कच्चे तेल में एक बड़ी समानता है — दोनों का ज्यादातर हिस्सा आयात किया जाता है और इनके भुगतान अमेरिकी डॉलर में किए जाते हैं।

भारत अपनी जरूरत का लगभग 85% कच्चा तेल आयात करता है और साथ ही दुनिया के सबसे बड़े सोना आयातकों में भी शामिल है।

इसका मतलब है कि जब:

• कच्चे तेल की कीमतें तेजी से बढ़ती हैं
• और सोने का आयात भी ऊंचा बना रहता है,

तब भारत को आयात का भुगतान करने के लिए काफी ज्यादा डॉलर की जरूरत पड़ती है। इससे मुद्रा बाजार में डॉलर की मांग बढ़ जाती है और रूपए पर दबाव पड़ता है।

सोने की खरीदारी का रूपए की वैल्यू पर असर

अर्थशास्त्री सोने को एक सामान्य उपभोक्ता वस्तु की तरह नहीं मानते हैं।

तेल के विपरीत, जो परिवहन, बिजली और औद्योगिक गतिविधियों के लिए जरूरी होता है, सोने का आयात मुख्य रूप से वैकल्पिक खर्च या बचत की मांग माना जाता है।

जब वैश्विक संकट के दौरान लोग बड़ी मात्रा में आयातित सोना खरीदते हैं, तो देश से ज्यादा डॉलर बाहर जाते हैं।

इससे भारत का चालू खाता घाटा (Current Account Deficit) बढ़ सकता है, जो आयात और निर्यात के बीच के अंतर को दर्शाता है।

घाटा बढ़ने से अक्सर रुपया कमजोर होता है, क्योंकि देश जितनी विदेशी मुद्रा कमा रहा होता है, उससे ज्यादा खर्च कर रहा होता है।

यही एक बड़ी वजह है कि वैश्विक अनिश्चितता या आर्थिक संकट के समय सरकारें सोने के आयात को लेकर सतर्क हो जाती हैं।

• कच्चे तेल की ऊंची कीमतें
• भू-राजनीतिक तनाव (युद्ध जैसी स्थिति)
• या रूपए की अपनी कमजोरी।

क्या एक परिवार द्वारा सोना खरीदने से वास्तव में फर्क पड़ता है?

किसी एक परिवार द्वारा गहनों की खरीद टालने से रूपए पर कोई बड़ा असर नहीं पड़ता। लेकिन अर्थशास्त्री लाखों परिवारों की कुल मांग (Aggregate Demand) को देखते हैं।

भारत हर साल सैकड़ों टन सोने का आयात करता है। शादी-ब्याह के सीजन और आर्थिक अनिश्चितता के दौर में सोने की मांग अक्सर और बढ़ जाती है, क्योंकि लोग इसे सुरक्षित निवेश मानते हैं।

ऐसे समय में, जब कच्चे तेल की ऊंची कीमतें पहले से ही भारत के आयात बिल पर दबाव बढ़ा रही हैं, नीति-निर्माता यह नहीं चाहते कि सोने के आयात के जरिए डॉलर का बाहर जाना और ज्यादा बढ़े।

प्रधानमंत्री की यह अपील सीधे तौर पर मध्यम वर्ग और किसानों को संबोधित है, ताकि वैश्विक संकट के इस दौर में भारतीय अर्थव्यवस्था को स्थिरता प्रदान की जा सके। वर्क-फ्रॉम-होम और स्वदेशी संसाधनों पर जोर देकर सरकार आयात बिल को कम करने की रणनीति पर काम कर रही है।

सोने-चांदी का भाव, FAQ’s

1. प्रधानमंत्री मोदी ने लोगों से सोना खरीदने से बचने की अपील क्यों की है?
प्रधानमंत्री मोदी ने कहा कि भारत बड़ी मात्रा में सोने का आयात करता है और इसका भुगतान अमेरिकी डॉलर में होता है। ऐसे समय में जब कच्चे तेल की कीमतें तेजी से बढ़ रही हैं, सोने का ज्यादा आयात विदेशी मुद्रा भंडार पर अतिरिक्त दबाव डाल सकता है। इससे रुपये की कमजोरी और चालू खाता घाटा बढ़ने का खतरा रहता है।

2. पश्चिम एशिया संकट का भारत की अर्थव्यवस्था पर क्या असर पड़ रहा है?
पश्चिम एशिया में तनाव और स्ट्रेट ऑफ होर्मुज में सप्लाई बाधाओं के कारण कच्चे तेल की कीमतें तेजी से बढ़ी हैं। भारत अपनी ऊर्जा जरूरतों के लिए बड़े पैमाने पर आयात पर निर्भर है, इसलिए तेल महंगा होने से देश का आयात बिल बढ़ रहा है और आर्थिक दबाव भी बढ़ता जा रहा है।

3. सरकार ने वर्क-फ्रॉम-होम पर जोर क्यों दिया है?
प्रधानमंत्री मोदी ने ईंधन की खपत कम करने के लिए कंपनियों और कर्मचारियों से वर्क-फ्रॉम-होम संस्कृति अपनाने की अपील की है। इससे यातायात कम होगा, पेट्रोल-डीजल की मांग घटेगी और देश के विदेशी मुद्रा खर्च को नियंत्रित करने में मदद मिलेगी।

4. सोने की ज्यादा खरीदारी से रुपये पर कैसे दबाव पड़ता है?
जब भारत में लोग बड़ी मात्रा में आयातित सोना खरीदते हैं, तो भुगतान के लिए अधिक डॉलर की जरूरत पड़ती है। इससे डॉलर की मांग बढ़ती है और रुपया कमजोर हो सकता है। आर्थिक संकट या वैश्विक अनिश्चितता के समय यह दबाव और ज्यादा बढ़ जाता है।

5. प्रधानमंत्री मोदी ने किसानों और आम लोगों से और क्या अपील की है?
प्रधानमंत्री ने नागरिकों से ईंधन और खाद्य तेल की बचत करने का आग्रह किया है। साथ ही किसानों से आयातित रासायनिक उर्वरकों पर निर्भरता कम करने और स्वदेशी विकल्प अपनाने की अपील की है, ताकि देश का आयात बिल कम हो और विदेशी मुद्रा की बचत हो सके।

1.यूट्यूब चैनल – Gold Price Today News (182K सब्सक्राइबर्स)

2.फेसबुक पेज – Gold Silver Price Today (118K फॉलोअर्स)

3. इंस्टाग्राम – Gold Price Today News (50K फॉलोअर्स)

4.X (ट्विटर) – @today_gold

5.टेलीग्रामग्रुप – Gold Silver Price

डिस्क्लेमर: ये न्यूज सिर्फ जानकारी के लिए बनाई गई है, निवेश या ट्रेडिंग की सलाह नहीं है। स्टोरी में दी गई राय एक्सपर्ट और ब्रोकरेज हाउस की है। गोल्ड प्राइस टुडे से जुड़े लोग निजी तौर पर सोने, चांदी की ट्रेडिंग नहीं करते हैं। हमारी सोने, चांदी में कोई पोजीशन नहीं है। किसी भी निवेश से पहले अपने वित्तीय सलाहकार की राय जरूर लें। सोने चांदी में निवेश जोखिम का काम है अपने विवेक का इस्तेमाल करें। आपको होने वाले किसी भी नुकसान की हमारी कोई जिम्मेदारी नहीं है।