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An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.

Platform Promotes Trust and Transparency

According to IAGES, every accredited partner listed on the directory is assessed against a strict code of conduct that emphasizes ethical business practices, accountability and responsible operations throughout the value chain.

The organization says the accreditation process is intended to provide consumers with greater confidence when selecting businesses for gold purchases or exchanges.

Directory Covers Multiple Gold Industry Segments

The Accredited Partner Directory includes businesses from across the gold ecosystem, ranging from large national jewellery chains to regional and local retailers.

In addition to gold jewellers, the platform also features accredited gold refiners, bullion traders, manufacturers, assaying and hallmarking centres, and digital gold retailers, offering consumers access to a broad network of verified industry participants.

Industry Participation Continues to Grow

Commenting on the initiative, Kaushlendra Sinha, Chief Executive Officer of IAGES, said the “The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”.

Consumer Awareness Campaign Reaches Millions

To encourage consumers to verify businesses before purchasing or exchanging gold, IAGES is running its “Before you exchange or buy gold #PehlaCheckIAGES” awareness campaign.

According to the association, the campaign has reached more than 50 million consumers through both digital and offline channels. IAGES also noted that traffic to its website has increased as consumers use the directory to verify accredited gold businesses.

Focus on Formalising India’s Gold Market

Sumeet Deoda, Vice President – Marketing and Communication at IAGES, said the positive response from consumers and industry participants reflects strong demand for a trusted verification platform.

He added that expanding the directory is an important step toward encouraging informed gold-buying decisions and supporting the long-term formalisation of India’s gold sector.

The Accredited Partner Directory can be viewed on:
https://www.iages.com/accredited-partners

To know more, visit www.iages.com or call the toll-free number connecting at 1800 309 2424.

Frequently Asked Questions (FAQs)

1. What is the IAGES Accredited Partner Directory?

The IAGES Accredited Partner Directory is an online platform that helps consumers find verified and accredited gold businesses, including jewellers, refiners, bullion traders, manufacturers and hallmarking centres across India.

2. How many businesses are listed in the IAGES directory?

According to IAGES, the directory currently includes more than 700 accredited partner outlets spread across over 200 cities in India.

3. What types of businesses are included in the directory?

The platform lists accredited gold jewellers, gold refiners, bullion traders, jewellery manufacturers, assaying and hallmarking centres, as well as digital gold retailers.

4. How can consumers search for accredited gold businesses?

Consumers can search the directory by brand name, location or business category, making it easier to identify verified businesses before buying or exchanging gold.

5. What is the purpose of the ‘#PehlaCheckIAGES’ campaign?

The campaign encourages consumers to verify a gold business through the IAGES Accredited Partner Directory before making a purchase or exchange, promoting greater trust and informed decision-making in the gold market.

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