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The campaign ran from August 1 to August 31 and brought together more than 200 partner jewellery stores across over 100 cities in India, creating a nationwide retail initiative around solitaire jewellery.

TSFI 2026 Engaged Customers Across 100+ Indian Cities

The 2026 edition of TSFI was designed as a consumer and retail engagement programme by Divine Solitaires.

Customers purchasing Divine Solitaires jewellery from participating retailers received assured gifts and were also given opportunities to participate in three weekly lucky draws, followed by a Grand Bumper Draw.

The campaign featured a broad range of rewards, including automobiles, two-wheelers, consumer electronics, home appliances and lifestyle products.

Four Cars Among TSFI 2026 Rewards

Automobiles were among the major prizes offered during the campaign. The four cars included:

• Maruti Suzuki Baleno
• Two Maruti Suzuki Alto cars
• Mahindra XUV 7XO

The range of prizes extended beyond automobiles, giving participating customers opportunities to win products across multiple categories.

Amardeep Jinde Wins TSFI Grand Bumper Draw

The Grand Bumper Draw was won by Amardeep Jinde, Managing Director of DeGATECH Solutions, who received a Mahindra XUV 7XO.

Five additional customers also won prizes in the campaign. Their rewards included:

• Honda Activa 6G
• Sony PlayStation VR2
• Meta Ray-Ban Smart AI Glasses
• Motovolt KIVO Easy Electric Cycle
• TCL 40-inch Full HD Smart QLED TV

The prize structure helped extend customer participation throughout the month, with weekly draws leading up to the final bumper draw.

Divine Solitaires Uses TSFI to Support Jewellery Retailers

For participating jewellery retailers, TSFI served as a nationwide consumer campaign during an important period for jewellery shopping.

The initiative was aimed at supporting store engagement during the festive and wedding shopping season, while giving retailers a campaign platform to connect with consumers across different markets.

The campaign was promoted through multiple channels, including newspaper insertions, hoardings, leaflets, radio, mobile vans, social media and influencer outreach.

This multi-channel approach helped take the TSFI campaign beyond individual retail stores and create broader consumer visibility across participating markets.

Divine Solitaires Highlights Solitaire Category Engagement

Jignesh Mehta, Managing Director, Divine Solitaires, said the initiative had become an annual engagement programme for customers and retail partners, while helping strengthen the solitaire category across its retail network.

The conclusion of TSFI 2026 marks the completion of the month-long campaign, which combined consumer rewards with retail participation across more than 100 Indian cities.

FAQ’s

1. What is The Solitaire Festival of India (TSFI) 2026?

The Solitaire Festival of India (TSFI) is Divine Solitaires’ annual consumer and retail engagement initiative. The 2026 edition ran from August 1 to August 31 and involved more than 200 partner jewellery stores across over 100 cities in India.

2. What prizes were offered during TSFI 2026?

The campaign featured automobiles, two-wheelers, consumer electronics, home appliances and lifestyle products. Four cars were among the prizes, including a Maruti Suzuki Baleno, two Maruti Suzuki Alto cars and a Mahindra XUV 7XO.

3. Who won the TSFI 2026 Grand Bumper Draw?

Amardeep Jinde, Managing Director of DeGATECH Solutions, won the Grand Bumper Draw and received a Mahindra XUV 7XO. Five other customers also won prizes including a Honda Activa 6G, Sony PlayStation VR2 and Meta Ray-Ban Smart AI Glasses.

4. How many jewellery stores participated in TSFI 2026?

More than 200 partner jewellery stores across 100+ cities in India participated in the 2026 edition of The Solitaire Festival of India. The campaign was positioned as a nationwide consumer initiative supporting retail engagement during the festive and wedding shopping season.

5. How was Divine Solitaires’ TSFI 2026 campaign promoted?

The campaign used several promotional channels, including newspaper insertions, hoardings, leaflets, radio, mobile vans, social media and influencer outreach. The multi-channel campaign was designed to increase consumer engagement while supporting participating jewellery retailers during the festive and wedding shopping period.

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With the move, the brand is aiming for setting its sights on aggressive mid-term growth, aiming to transform itself into a $250-300 million enterprise over the next three-four years while closing FY26 with a robust 30-35% year-on-year growth.

Founded in 2006 by brothers Jignesh Mehta and Shailen Mehta, Divine Solitaires has steadily built a strong reputation in the natural diamond space. Over the years, the brand has been adding 15,000 to 20,000 customers annually, with more than 35% of them being first-time diamond buyers

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After nurturing trust and credibility since its foundation, the brand wants to expand its reach further. The funds raised will be strategically deployed, with nearly 60% earmarked for brand building and awareness, and the remaining capital directed towards working capital optimisation, strengthening IT infrastructure, and expanding the team to support scale.

 According to Mr. Jinesh Mehta, founder of Divine Solitaire, “In India, the solitaire diamond jewellery market is currently estimated to be around INR 25 to 30,000 cr., and is also the highest growing segment in the jewellery industry with around 10-12% category growth YoY. As the only focused brand in this category, we aspire to be the undisputed leaders by covering at least 20-25% of this market share in the next 5-7 years. We seek investors who are aligned with the market dynamics as well as with our vision of aggressive medium-term growth and expansion.”

Operationally, the brand has made notable strides over the last year by improving profitability by over 30% compared to previous years. This improvement has been driven by sharper operational controls, better inventory efficiencies, and the introduction of new product lines such as Intense and Vivid Yellow Diamonds, Oval and Pear-shaped diamonds, and smaller-sized stones.

Adding to its innovation-led portfolio, the brand has also introduced Diamond Coin, positioned as a contemporary alternative to traditional gold coin gifting.

Divine Solitaires’ business fundamentals further reinforce its growth story. With a sales-to-stock ratio of 3.5x (the highest in the industry), the brand operates on a resilient model that effectively mitigates commodity price volatility. Its order values range from INR 25,000 to INR 80 lakh and above, though the majority of transactions fall between INR 75,000 and INR 5 lakh, reflecting a strong presence in the premium yet accessible luxury segment.

Today, Divine Solitaires is present in 215 stores across 108 cities in India, expanding rapidly through a Shop-in-Shop model in partnership with some of the most reputed jewellery retailers in each market. While the brand offers a comprehensive 360-degree omnichannel experience, nearly 95% of its business continues to be conducted offline through partner stores, underlining the continued importance of physical retail in high-involvement jewellery purchases. As the brand steps into its funding journey, Divine Solitaires appears well-positioned to consolidate its leadership in natural diamond solitaires and shape the future of this fast-growing segment.

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