Kochi Hosts PGI India’s Buyer-Seller Meet 2025, Driving Platinum Jewellery Expansion Across India
Platinum Guild International (PGI) India successfully wrapped up the 2025 edition of its flagship Platinum Buyer-Seller Meet (BSM) in Kochi, reinforcing its commitment to growing platinum’s footprint in the Indian jewellery market. Hosted at the Grand Hyatt, the event brought together 60 leading retailers and 14 top manufacturers from across the country, fostering strategic collaborations and unlocking new business opportunities ahead of the critical festive and wedding season.
The BSM served as a powerful platform to strengthen partnerships and fuel momentum for PGI’s three signature platinum jewellery brands—Platinum Love Bands, Platinum Evara, and Men of Platinum. New collections were unveiled at the event, helping retail partners stock up for the upcoming season. These collections will soon roll out across stores nationwide, supported by integrated marketing campaigns designed to elevate consumer engagement and drive sales.
Against a backdrop of shifting consumer behaviour and heightened interest from younger audiences, this year’s edition focused on innovation, market responsiveness, and long-term growth. The collaborative energy and strong order volumes reflect growing retailer confidence in platinum’s potential, buoyed by its competitive pricing and premium positioning.
Strategic Direction and Leadership Vision
Key sessions led by PGI India’s leadership highlighted evolving trends in platinum consumption, with a sharp focus on design innovation, targeted brand storytelling, and exclusive retailer collections. This approach aligns with PGI’s broader mission to shape platinum into the preferred metal for modern, style-conscious consumers.
Tim Schlick, Chief Executive Officer, Platinum Guild International, emphasized the strategic importance of the event:
“The 2025 Buyer-Seller Meet marks an inflection point for platinum in India. We are seeing a convergence of favourable market dynamics—rising consumer aspiration, product innovation, and strong retailer commitment. This platform reflects our continued investment in building a future-ready platinum category, one that responds to India’s evolving design sensibilities and generational shifts. At PGI, we remain focused on unlocking long-term value through strategic partnerships, differentiated storytelling, and business models that grow with the consumer. The energy and engagement at this year’s meet reaffirm that platinum’s growth story in India is just beginning.”
Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, PGI, added:
“With each passing year, the Platinum Buyer-Seller Meet deepens our industry connections and reinforces platinum’s strategic place in the Indian jewellery landscape. It’s inspiring to see the energy, commitment, and innovation our partners bring to the table. This event is part of PGI’s commitment to building a movement around modern jewellery for modern India, that caters to the evolving demands of the new age consumer.”
Pallavi Sharma, Deputy Country Manager – India & ME, PGI, said:
“This year, we placed a strong emphasis on leveraging the business opportunity to bring platinum to new groups of consumers due to its competitive market pricing, and we expect to induct new audiences into the world of platinum as a result of changing consumer preferences and trends. Our priority is to enable our partners to win in a highly competitive market, by helping them deliver true consumer value with platinum.”
A Renewed Commitment to Growth and Innovation
This year’s BSM showcased the growing momentum around platinum jewellery in India. It affirmed PGI India’s strategic direction—centred on consumer-driven design, retail innovation, and creating aspirational value for the platinum category.
With a successful event behind them and robust demand from key retail partners, PGI India enters the festive season with renewed energy and confidence. As the brand expands its reach and influence, platinum continues to make its mark as a contemporary, meaningful choice for Indian consumers.
About Platinum Guild International (PGI):
Founded in 1975, PGI is a global marketing organisation dedicated to growing the demand for platinum jewellery across four key markets—China, India, Japan, and the USA. Through strategic retail partnerships, consumer marketing, and trade development, PGI has built a robust track record of driving awareness and demand for platinum jewellery worldwide.
Purity Assurance Programme:
PGI India ensures the highest standards in platinum purity through its partnership with TUV India Pvt Ltd. Each piece of platinum jewellery is certified with 95% purity, stamped ‘Pt950’, and comes with a tamper-proof quality card and unique identification number—ensuring trust and transparency for the consumer.
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