PGI India: Platinum Guild International (PGI) – India is all set to host the 8th edition of its flagship Platinum Buyer-Seller Meet on June 26th and 27th in Kochi. The much-anticipated industry event will bring together 14 leading platinum jewellery manufacturers and 60 prominent retail partners from PGI’s expansive network, aiming to drive strategic collaboration, highlight innovation, and boost category growth.
With a theme centered on success, innovation, and growth, this year’s meet focuses on positioning platinum as the preferred metal for modern Indian consumers. Set in a dynamic retail ecosystem shaped by evolving global markets and shifting consumer preferences, the 2025 edition will spotlight new opportunities across PGI’s branded platinum categories — Platinum Love Bands, Platinum Evara, and Men of Platinum.
The event is poised to unveil bolder design narratives, cutting-edge innovation, and powerful, insight-driven marketing campaigns, aimed at reinforcing platinum’s relevance across contemporary consumer occasions.
Commenting on the significance of the event, Ms. Vaishali Banerjee, Managing Director, Platinum Guild International (India & Middle East) and Head of Global Market Development, PGI, said:
“The Platinum Buyer-Seller Meet was created to enable industry-wide growth by highlighting key innovations and building strong partnerships across the platinum jewellery ecosystem. As we step into the 8th edition, we’re seeing notable shifts in consumer behaviour, where platinum is gaining greater mindshare — driven by evolving preferences and favourable pricing trends. This year, our focus is on powering the next phase of growth through compelling design language and impactful market storytelling that expands both relevance and occasions for platinum jewellery.”
Retail leaders and manufacturing heads echo this sentiment with enthusiasm:
Dr. Joy Alukkas, Chairman, Joyalukkas Group, remarked:
“The Platinum Buyer-Seller Meet continues to be a vital platform for shaping the future of platinum jewellery. Each year, it inspires us with innovation and insight, helping us align our collections with the evolving preferences of today’s consumers. We are excited to discover this year’s creations and look forward to presenting them to our customers in time for the festive and wedding seasons ahead.”
Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers, stated:
“Platinum jewellery is fast becoming the go-to choice for self-purchase and milestone gifting, particularly with younger generations and new age consumers. The Platinum Buyer-Seller Meet gives us a curated view of what resonates best with consumers this season and we look forward to yet another exciting edition right before the onset of the festive season!”
Mr. Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:
“With the evolving macro-economic shifts and global market movements, we are seeing more consumers shifting up to platinum due to its competitive pricing, coupled with its assurance of rarity, and purity. This year’s Platinum Buyer-Seller Meet comes at a pivotal time to help us meet this consumer interest with the right collections and ranges to meet this demand across price points.”
Mr. Nirav Bhansali, CEO, Prism Jewellery, added:
“Our focus has been on crafting innovative platinum jewellery that brings out the brilliance of studded jewellery. From new silhouettes to contemporary styling, we’re excited to showcase women’s pieces that break away from templated designs, and elevate platinum’s design language at this year’s Buyer-Seller Meet.”
Mr. Avinash Pahuja, Director, ORO Precious Metals Pvt. Ltd., shared:
“We’ve seen a clear shift among younger consumers — a growing preference for platinum, drawn by its understated luxury and differentiated identity. The Platinum Buyer-Seller Meet is an exciting platform for us to introduce our latest collections: a bold exploration of platinum, fused with engineered techniques to shape up contemporary designs. This range reflects our belief that the future of platinum lies not just in purity, but in innovation. At ORO, we engineer every piece with precision — and this new collection is an embodiment of that philosophy. We’re looking forward to having our partners experience these creations firsthand, to touch the detail, feel the quality, and engage in meaningful conversations. Like every year, it’s not just about presenting our work — it’s about learning, exchanging ideas, and shaping what comes next.”
Mr. Nirmal Rawal, Managing Director, BN Jewellers, commented:
“The Platinum Buyer-Seller Meet has grown into a space to showcase forward-thinking design and innovation when it comes to platinum jewellery. This year, we’re excited to introduce our take on bi-metal and modular platinum jewellery that we believe will break new ground.”
Mr. K. Srinivasan, Founder and Managing Director, Emerald Jewel Industry India, said:
“Innovation is at the heart of everything we do. We continue to invest in advanced technology and global machinery to push what’s possible in platinum design and manufacturing. The Platinum Buyer-Seller Meet gives us a powerful platform to showcase this innovation and co-create what the future of platinum jewellery could look like across markets.”
Ms. Madhu Jethwani Dhabuwala, CEO – Jewellery, India & Middle East at Jewelex India Pvt. Ltd., noted:
“As the demand for platinum jewellery expands beyond metros into Tier 2 and Tier 3 cities, it’s exciting to see a new wave of consumers gravitate towards the metal’s minimal, modern aesthetic. At this year’s Platinum Buyer-Seller Meet, we’re focusing on showcasing a wider set of customisation capabilities, especially in love bands and daily wear pieces, to meet the evolving preferences of this wider audience.”
Mr. Colin Shah, Founder & Managing Director, Kama Jewellery, added:
“The men’s platinum jewellery segment continues to show strong momentum, especially among younger consumers looking for differentiated, meaningful pieces. At this year’s Buyer-Seller Meet, we’re excited to showcase new innovations in this space, aligned with the bold, modern codes that define the Men of Platinum narrative.”
The previous edition saw strong participation across PGI’s network and featured significant launches, including Inoveo Platinum—a breakthrough alloy—and the exclusive preview of the MS Dhoni Signature Edition Collection by Men of Platinum, which launched in October 2024.
As India’s platinum jewellery market continues to mature, the Platinum Buyer-Seller Meet remains a cornerstone event—shaping the metal’s trajectory through strategic alliances, innovative storytelling, and a design-first approach that meets the aspirations of today’s consumers.
About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a global marketing organization dedicated to developing platinum jewellery as a major demand segment for platinum. Established in 1975, PGI operates with specialized teams across four key markets—China, India, Japan, and the USA—focused on driving demand through a combination of consumer engagement and trade initiatives.
PGI collaborates closely with jewellery retailers and manufacturers to identify growth opportunities and bring them to life through innovative programmes. By fostering partnerships and building long-term commitment within the industry, PGI plays a pivotal role in expanding the global footprint of platinum jewellery.
Its marketing and educational campaigns aim to raise awareness and appreciation for platinum’s rare, enduring qualities as a premium precious metal. Supported by leading platinum producers from South Africa and co-funded by industry partners, PGI’s market-driven approach is backed by deep expertise in strategic planning, retail development, marketing, and design.
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