IAGES: India’s gold industry is moving toward adopting the highest benchmarks in ethical and responsible business practices, as a growing number of gold entities secure accreditation from the Indian Association for Gold Excellence and Standards (IAGES). Among the latest additions to this expanding pan-India network of verified gold retailers is the prominent legacy brand PNG Jewellers (PN Gadgil Jewellers Ltd), which has successfully obtained IAGES accreditation.
WHAT IS IAGES?
IAGES functions as a Self-Regulatory Organisation created by and for the Indian gold industry to standardise the entire gold value chain. It caters to proprietors engaged in gold refining, bullion trading, manufacturing, assaying and hallmarking, retailing, and digital gold selling.
PNG JEWELLERS AND IAGES
With a legacy of more than 194 years, PNG Jewellers is counted among India’s oldest and most esteemed jewellery brands, widely recognised for its trust, excellence, and craftsmanship. Building upon its already stringent internal systems, PNG Jewellers has now secured IAGES accreditation after undergoing a comprehensive evaluation and verification process conducted by an independent third-party assessor.
“Each decade, we aim to better governance, process integrity and responsible sourcing practices across our operations, while meeting changing consumer expectations. The IAGES accreditation verifies and reinforces our highest internal standards for the benefit of our consumers. All registered gold entities in India should work towards accreditation so that the industry can be united in building long-term credibility and trust with customers,” said Dr. Saurabh Gadgil, Chairman & Managing Director, PNG Jewellers.
Welcoming the move, Kaushlendra Sinha, CEO, IAGES said, “We welcome PNG Jewellers to the IAGES network. Their long-standing legacy and reputation gets a further boost with this accreditation, adding another layer of trust and confidence amongst buyers. In a country where gold has been bought by generations across the strata of society to celebrate different emotions, a consumer-friendly framework has always been amiss. IAGES fills in that gap.”
With an increasing number of jewellery brands aligning themselves with the IAGES framework, the Indian gold industry is advancing further toward formalisation and enhanced sector-wide credibility. IAGES is presently conducting a nationwide consumer awareness initiative under the banner #PehlaCheckIAGES, encouraging consumers to verify IAGES accreditation before selecting their gold retailer.
IAGES FAQs
1. What is IAGES?
IAGES (Indian Association for Gold Excellence and Standards) is a self-regulatory organisation created by and for the Indian gold industry to standardise and strengthen governance across the entire gold value chain.
2. Which company recently received IAGES accreditation?
PNG Jewellers (PN Gadgil Jewellers Ltd), a 194-year-old legacy jewellery brand, has received IAGES accreditation after independent third-party assessment and verification.
3. What does IAGES accreditation signify?
It signifies adherence to high standards of ethical business practices, governance, responsible sourcing, process integrity, and consumer-focused operations.
4. Which sectors of the gold industry fall under IAGES’ framework?
IAGES covers gold refining, bullion trading, manufacturing, assaying and hallmarking, retailing, and digital gold selling.
5. What is the #PehlaCheckIAGES campaign?
#PehlaCheckIAGES is a nationwide consumer awareness initiative encouraging buyers to verify IAGES accreditation before choosing their gold retailer to ensure trust and transparency.
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