Amit Pratihari, GIA India, De Beers: The board of directors of GIA India Laboratory Pvt. Ltd. (GIA India) has appointed Amit Pratihari as managing director, effective October 1. In his new role, Pratihari will oversee all operations of GIA India’s gemological laboratories in Mumbai and Surat, as well as the GIA India School in Mumbai, and will report directly to the GIA India board.
“Amit’s deep experience in retail and brand management, including more than a decade in the diamond industry, make him ideally suited to build on the success and importance of the GIA India laboratories,” said Sriram Natarajan, director on the GIA India board and senior vice president of laboratory operations for the Gemological Institute of America, Inc. (GIA), the parent organization of GIA India. “His expertise in strategic growth and team leadership is especially relevant given India’s importance to the global diamond market and its emerging role as a key consumer market.”
Expressing his enthusiasm, Pratihari said, “I am deeply honored to join GIA India. GIA India is a vital part of the diamond industry in India and around the world. I look forward to contributing to the ongoing success of GIA India.”
Prior to joining GIA India, Pratihari served as Managing Director of De Beers India and Forevermark India, where he played a pivotal role in the brand’s expansion across India and the Middle East. He previously spent more than a decade with De Beers retail operations in India, building on an earlier decade of experience in consumer-facing retail and brand management.
About GIA
Founded in 1931, the Gemological Institute of America (GIA) is the world’s foremost authority on gemology. A nonprofit organization, GIA is credited with creating the famous 4Cs of Color, Clarity, Cut, and Carat Weight, as well as the International Diamond Grading System™ in 1953, now recognized worldwide as the standard for diamond quality.
Through its research, education programs, laboratory services, and instrument development, GIA is dedicated to ensuring public trust in gems and jewelry by upholding the highest standards of integrity, science, and professionalism.
Old Interview of Amit Pratihari
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