The Indian Association for Gold Excellence & Standards (IAGES) marked its first anniversary on August 8 at Hotel Sofitel, One BKC, Mumbai, bringing together its accredited partners, industry leaders and representatives from across India’s gold value chain.
Check out the latest Gold, Silver prices in MCX, International Market, Sarafa and your city on our new website – https://goldpricetodaynews.com/
The anniversary event highlighted IAGES’ efforts over the past year to promote a more transparent, trusted, accountable and ethical gold ecosystem for businesses and consumers through its standard code of conduct.
IAGES Network Reaches 140+ Accredited Partners
In its first year, IAGES has established a rapidly expanding network of 140+ accredited partners across more than 750 partner outlets in 235+ cities across India.
The network includes several established jewellery and gold businesses, including GRT, Senco, PNG, Jos Alukkas, WHP, Orient Jewellers, Lagu Bandhu, Pothys, Thangamayil and Jagannath Pednekar. It also includes small and medium-sized regional and city-based retailers, highlighting the growing adoption of the IAGES accreditation framework across different segments of the industry.
IAGES Focuses on Building Trust in Gold Buying
The concept behind IAGES was developed by the World Gold Council with the objective of changing the gold-buying experience in India from one influenced by fear, cynicism and distrust to one based on trust, confidence and faith in the ecosystem.
Speaking on IAGES’ first-year journey, Kaushlendra Sinha, CEO, IAGES, said:
“The idea of IAGES was conceptualized by World Gold Council on how we can shift India’s gold-buying mindset from fear, cynicism and distrust to trust, confidence, and faith in the ecosystem. A year ago, IAGES was created to benefit gold businesses with a valuable third-party-accessed accreditation but also consumers, through a network of trusted and verified gold businesses and jewellers. When the gold-buying mindset changes at the root level, the industry eventually evolves at large. Over the next 3-5 years, we see India’s gold industry at par with the ethics and business practices of some of the world’s most developed gold markets,”
#PehlaCheckIAGES Campaign Reaches 50 Million Consumers
Consumer awareness has remained a key part of IAGES’ first-year initiatives. The association has been running its ‘Before you exchange or buy gold, #PehlaCheckIAGES’ campaign to encourage consumers to purchase and exchange gold only through verified sources.
According to IAGES, the campaign has reached more than 50 million consumers through outdoor advertising, metro branding, digital platforms and social media initiatives.
The campaign aims to help consumers make more informed decisions when purchasing or exchanging gold while encouraging greater accountability across the industry.
IAGES Launches Accredited Partner Directory
As part of its efforts to make verified gold businesses easier to identify, IAGES launched its Accredited Partner Directory.
The platform allows consumers to search for verified gold businesses based on brand, location or category before visiting a store to purchase or exchange gold. IAGES said the online directory continues to attract a significant number of visitors every day.
Focus on Transparency and Best Practices in Gold Industry
India remains one of the world’s most significant gold markets. IAGES believes that the next stage of growth for the sector will depend on strengthening industry credibility through greater accountability, customer-centric practices and voluntary adoption of best practices.
The association has invited gold businesses across the country to join its growing network and contribute to building a more trusted and responsible gold ecosystem for future generations.
FAQs
1. What is IAGES?
IAGES stands for the Indian Association for Gold Excellence & Standards. It works to promote trust, transparency, accountability and ethical business practices across India’s gold industry through its accreditation framework.
2. When did IAGES celebrate its first anniversary?
IAGES celebrated its first anniversary on August 8, 2026, at Hotel Sofitel, One BKC, Mumbai, with accredited partners, industry leaders and representatives from India’s gold value chain.
3. How many accredited partners does IAGES have?
IAGES has more than 140 accredited partners operating across 750+ partner outlets in 235+ cities across India.
4. What is the #PehlaCheckIAGES campaign?
The ‘Before you exchange or buy gold, #PehlaCheckIAGES’ campaign is an IAGES consumer-awareness initiative encouraging people to buy or exchange gold from verified sources. The campaign has reached more than 50 million consumers through outdoor advertising, metro branding, digital platforms and social media.
5. What is the IAGES Accredited Partner Directory?
The IAGES Accredited Partner Directory is an online platform that enables consumers to find verified gold businesses by brand, location or category before purchasing or exchanging gold.
Gold Price Today Digital Media Network
Facebook Page (129K Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80K Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://goldpricetoday.co.in/
Instagram (51K Followers)- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News For Magazine Subscription Contact +919111435279
Whatsapp News(25000 Members): +918448469588
