The Natural Diamond Council (NDC) has marked a significant milestone in its brand evolution with the appointment of Susie Dewey as Chief Marketing Officer today on 27 April 2026. NDC is pleased to announce that Susie Dewey will spearhead its global marketing and communications strategy, driving a narrative rooted in culture, creativity, and lasting impact. This leadership move reflects NDC’s renewed commitment to strengthening its global marketing presence and cultural relevance.
It also aims to connect traditional luxury with evolving modern consumer values, ensuring natural diamonds continue to hold a strong and meaningful place in contemporary cultural conversations worldwide.
A Legacy of Fashion and Lifestyle Expertise
Susie Dewey brings a formidable 17-year background in shaping some of the world’s most recognizable fashion and lifestyle brands. Her appointment marks a significant milestone for the NDC, as she leverages deep expertise from senior leadership roles at:
- Tapestry
- NET-A-PORTER
- Michael Kors
- Burberry & Topshop (Early PR Career)
Throughout her career, Dewey has established a proven track record of driving brand growth and customer acquisition through integrated marketing strategies and high-profile global partnerships.
Redefining the Narrative of Natural Diamonds
In her role as CMO, Dewey will lead the NDC’s mission to elevate the story of natural diamonds. Her approach is characterized by:
- Modern Marketing Integration: Blending creative vision with commercial data.
- Insight-Led Campaigns: Delivering measurable business impact through targeted storytelling.
- Cultural Positioning: Ensuring the NDC remains a central figure in global luxury and creative circles.
Dewey is widely recognized as an emotionally intelligent leader, dedicated to fostering high-performing teams and environments where creative talent can flourish.
Leadership Perspectives
The transition comes at a vital time for the industry, as the NDC seeks to deepen its connection with a global audience.
“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture, and commercial impact makes her exceptionally well-placed to lead our global marketing efforts.” — Amber Pepper, CEO, Natural Diamond Council
“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.” — Susie Dewey, CMO, Natural Diamond Council
FAQ’s
Q1. Who has been appointed as the new CMO of the Natural Diamond Council?
The Natural Diamond Council has appointed Susie Dewey as its new Chief Marketing Officer. She will oversee the organization’s global marketing and communications strategy, focusing on enhancing brand storytelling, cultural engagement, and strengthening the positioning of natural diamonds in the global luxury market.
Q2. What experience does Susie Dewey bring to the NDC?
Susie Dewey brings 17 years of extensive experience in the fashion and luxury industry. She has held senior leadership roles at globally recognized brands including Tapestry, NET-A-PORTER, Michael Kors, Burberry, and Topshop, where she contributed significantly to brand growth and customer acquisition.
Q3. What will be Susie Dewey’s main responsibility as CMO?
As CMO, Susie Dewey will lead the Natural Diamond Council’s global marketing and communications strategy. Her role will focus on building a strong brand narrative rooted in creativity, cultural relevance, and data-driven insights to elevate the global presence of natural diamonds.
Q4. How does this appointment impact the Natural Diamond Council’s strategy?
This appointment represents a key milestone in the NDC’s brand evolution. It reinforces the organization’s commitment to modernizing its marketing approach while maintaining the traditional luxury appeal of natural diamonds and aligning them with evolving consumer expectations worldwide.
Q5. What is the goal of NDC’s new marketing direction under Susie Dewey?
The goal is to bridge traditional luxury with modern consumer values by using innovative storytelling and cultural positioning. This strategy aims to ensure natural diamonds remain relevant, emotionally engaging, and influential within today’s global fashion and luxury conversations.
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