IAGES, SENCO: In order to take a step forward towards strengthening transparency and consumer confidence in India’s gold retail system, SENCO Gold & Diamond has been accredited by the Indian Association of Gold Excellence and Standards (IAGES), which would reinforce SENCO’s long-standing commitment to ethical, fair, and transparent business practices.
As one of India’s most recognized jewellery retail chains, SENCO Gold & Diamond operates over 100 stores nationwide, which carry their legacy that spans over eight decades. The brand is synonymous with trust and craftsmanship across gold, diamond, platinum, and silver jewellery, making it a familiar and respected name among Indian consumers.
IAGES functions as a Self-Regulatory Organization established by the Indian Gold industry to enhance clarity and accountability across the entire gold value chain. The IAGES has a set of codes of conduct that evaluates every stage of a jewellery business- from sourcing, refining, hallmarking, transparent pricing, and store-level operations.
Each retailer who wants this accreditation undergoes a comprehensive assessment by a neutral third-party assessor before they can receive an accreditation. For consumers, this certification serves as a powerful assurance of integrity, responsibility, and transparency.
Reflecting on how and why this accreditation is important, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As the Indian gold sector moves towards greater formalisation, frameworks like IAGES are critical in strengthening accountability and consumer trust. Senco’s long-standing alignment with global and national standards, including BIS and the Responsible Jewellery Council (RJC) made us natural early adopters of IAGES. This accreditation across 100+ stores reflects our commitment to governance, process integrity, and encouraging the industry to move towards higher, more transparent benchmarks.”
Kaushlendra Sinha, CEO, IAGES, further added, “Senco is a respected legacy brand in India that has built a strong presence across multiple regions. The brand’s alignment with the IAGES framework sends a clear signal to the industry about the importance of transparency, process integrity, and consumer-centric standards as essential steps towards formalisation and accountability. By implementing IAGES’ standard Code of Conduct across the value chain, the gold industry builds long-term sectoral credibility, placing the sector at par with global standards.”
With this accreditation, Senco Gold & Diamonds not only strengthens its own governance framework but also sets a benchmark for the Indian jewellery sector—underscoring that trust, transparency, and accountability are no longer optional, but essential pillars of sustainable growth.
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