Lukson, the next-generation fine jewellery brand from the JK Star Group, has announced actress Vaani Kapoor as its official Brand Ambassador. With this association, the brand strengthens its mission of making sustainable, design-driven, and affordable luxury jewellery a part of everyday life for modern India.
Founded in 2024 by third-generation diamantaire Anand Lukhi and co-founder Vedant Lukhi, Lukson was created with the vision of shifting the diamond narrative from mined extravagance to mindful beauty. Backed by the 34-year legacy of the JK Star Group — spanning natural diamonds, luxury jewellery, and pioneering lab-grown ventures — Lukson is India’s first direct-to-consumer brand to fully own its supply chain, ensuring transparency, quality, and unmatched value.
Vaani Kapoor was chosen as the face of Lukson for her modern elegance, individuality, and confidence. With her aspirational yet relatable presence and contemporary style, she embodies the ethos of a brand that is rewriting the rules of fine jewellery for a new generation.
Anand Lukhi, Founder & CEO, Lukson, said: “At Lukson, we are redefining what luxury means for today’s consumer. For us, true luxury is sustainable, transparent, and designed for the everyday. Vaani Kapoor perfectly captures this spirit. She represents a generation that embraces individuality while making conscious choices, which is exactly what Lukson stands for. Through this partnership, we aim to inspire India to see lab-grown diamonds not just as an alternative, but as the future of fine jewellery.”
Vedant Lukhi, Co-Founder, Lukson, added: “Vaani’s persona is aspirational yet grounded, stylish yet relatable. Just like Lukson, she bridges tradition with modernity. Together, we want to show that diamonds are no longer about privilege or occasional indulgence. They can be worn every day, gifted often and enjoyed guilt-free. This collaboration is a step forward in making luxury democratic and meaningful.”
Speaking on the collaboration, Vaani Kapoor said: “I am delighted to be the brand ambassador for Lukson and be a part of their journey. Jewellery, for me, is an expression of self, and I believe it should be both beautiful and accessible. What I admire about Lukson is that its designs are minimal yet striking, sustainable yet luxurious pieces. And I look forward to represent a brand that is redefining the future of jewellery in India.”
As part of her role, Vaani will front Lukson’s signature lab-grown diamond and vermeil collections, featured in festive and occasion-driven campaigns launching this season. With its growing community of conscious buyers, partnerships with retail and e-commerce platforms, and a strong D2C presence, Lukson is shaping a movement toward clean, inclusive luxury.
The brand has also unveiled new campaign films featuring Vaani Kapoor, now live across digital platforms, celebrating individuality and everyday luxury through its minimal yet striking jewellery designs.
Founded in 2024 by Anand Lukhi and Vedant Lukhi, Lukson is a next-generation fine jewellery brand from the JK Star Group. Backed by a 34-year legacy of diamond expertise, the brand is pioneering sustainable luxury with lab-grown diamonds, blending ethical sourcing, in-house craftsmanship, and contemporary design. As India’s first fully integrated D2C diamond jewellery brand, Lukson is redefining everyday luxury for the modern consumer with creations that are transparent, timeless, and accessible.
Gold Price Today Digital Media Network
Gold Price Today News Youtube Channel (100000 Subscriber): https://www.youtube.com/@goldpricetodaynews
Facebook Page (22000 Followers)- https://www.facebook.com/Goldsilverpricetoday
Facebook group of (80000 Jewellers Member – Sunar Jewellers Ekta – https://www.facebook.com/groups/goldsilverpricenews
Website (100000 Users)- https://goldpricetoday.co.in/
Instagram- https://www.instagram.com/goldpricetodaynews/
X- https://twitter.com/today_gold
Telegram Group (2000 Members)- https://telegram.me/goldsilverprice
Magazine (20000 Digital Subscribers): Gold Silver News
Whatsapp News(25000 Members): +918448469588
