Vaishali Banerjee, PGI: Platinum Guild International (PGI) has announced key leadership appointments aimed at accelerating global demand for platinum. In a major development, Vaishali Banerjee has been appointed as Head of Global Market Development, a newly created role that underscores PGI’s intensified focus on unlocking growth opportunities for platinum across international markets.
In addition to this expanded global mandate, Vaishali will continue as Managing Director – India & Middle East, two of PGI’s most critical growth regions.
“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”
Further strengthening its India & ME team, Pallavi Sharma has been elevated to Deputy Country Manager – India & ME. This move comes as India and the Middle East continue to serve as high-priority regions for PGI and its sponsors.
“I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”
These strategic appointments come at a time when platinum is garnering renewed attention globally, driven by its price advantage, intrinsic rarity, and increasing relevance in meaningful consumption trends.
Vaishali Banerjee was recently inducted into the prestigious Hall of Fame by the Gem & Jewellery Export Promotion Council (GJEPC) during the IIJS Signature Celebration Night. The event recognised trailblazing women entrepreneurs and designers who have transformed the jewellery industry through innovation and leadership.
With over two decades at the helm of PGI India, Vaishali has played a pivotal role in establishing platinum as a desirable and sustainable jewellery category in a market long dominated by gold. Since PGI’s entry into India in 2000, she has led the charge with strategic consumer and trade-focused initiatives that have driven significant growth.
Her sharp understanding of consumer behaviour, marketing, and data-led insights has helped PGI India connect powerfully with young, urban, affluent audiences. Under her leadership, platinum has carved out a 15% share of precious metal jewellery acquisitions in India’s top 20 urban centres.
About Platinum Guild International (PGI):
Platinum Guild International (PGI) is a global marketing organisation dedicated to developing platinum jewellery as a major demand segment for platinum. Established in 1975, PGI operates with expert teams focused on expanding the platinum jewellery market across four key regions—China, India, Japan, and the USA. Through a mix of consumer and trade-driven initiatives, PGI identifies growth opportunities and collaborates with retailers and manufacturers to drive demand.
PGI’s marketing and educational efforts aim to build awareness about platinum’s unique qualities—its rarity, durability, and prestige—as a precious metal for fine jewellery. Headquartered in Hong Kong since 2015, PGI is supported by South Africa’s leading platinum producers and co-funded partnerships within the jewellery industry.
Purity Assurance Programme:
To ensure platinum purity, PGI has partnered with TUV India Pvt Ltd, a pioneer in certification services. Under this quality assurance programme, every platinum jewellery piece is certified to be at least 95% pure, stamped ‘Pt950’, and comes with a tamper-proof quality assurance card. Each item also carries a unique identification number and a detailed product description. This programme assures buyers of authenticity and top-grade quality—offering true value and peace of mind.
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